The defeats of Sentry 459 and Ronan the Accuser caused Kree attention to be turned towards the planet Earth, where the Inhumans had been spawned by Kree genetic experimentation on some of the early natives. Though it had believed that such inter-breeding could have infused new life into the Kree gene pool, in recent years, it had come to believe that this was not having the desired result the worst example of this was that it could not absorb pink Kree minds directly into itself. The Supreme Intelligence, or 'Supremor,' the computerized fusion of great blue Kree minds of the Empire's past that governed the Kree Empire for millenniums, had initially encouraged the inter-breeding in question because of its realization that the original blue Kree race had reached an evolutionary dead end and hence, being composed of blue Kree minds which it absorbed into itself by means of the 'Supremorization' process, it would evolve no farther either. Their existence was the result of inter-breeding of many of the original blue Kree race with humanoids of other worlds, and they had come to outnumber, by far, the blue Kree, who, however, still dominated positions of wealth and governmental power in the Kree Empire.

More specifically, he was one of the so-called 'Pink Kree.' This Kree race had the same color skin as Caucasian Earth humans, and those Kree who belonged to this race were also more biologically similar to humans than blue Kree were. Captain Mar-Vell was a member of the Kree, the alien humanoid warrior race which has forged an empire throughout the galaxy known as the Large Magellanic Cloud.

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